Key Media Concepts Task

Within our AS project, we added titles to the opening scene to introduce the name of our opening sequence to the audience. This links to the 'Media Language' key media concept and by adding titles to our opening sequence we included written codes.
We also used technical codes within our AS project by producing our sound effects from combining the default sound effects on GarageBand. By combining a few xylophone sounds together, we managed to produce a sound effect resembling a clock ticking as if time had passed by.
We also included the key media concept 'Representation' by using an archetype character. The main character within our opening sequence for our horror film was a ghost. We researched typical codes and conventions of horror films and ghosts, and then transferred our research into producing the final look for our 'ghost'. Some of the typical conventions we used to create our ghost character include white face paint, a long dark cloak and scary facial expressions.

For our A2 project of producing a pop-rock music video, we included technical codes within media language by using a 'fade in, fade out' transition between some scenes to create a smooth change between scenes.
By using special effects in our music video such as greyscale and slow motion, we portrayed that some scenes occurred in the past. This would come under institutions as we produced some work to fit within our specific genre and the music idustry in general.